HASHTAGS- THE NEW APPROACH TO SOCIAL MEDIA
What is a Hashtag? A hashtag is a label used on social media platforms that makes it easier and simpler to search for posts or information or data with a theme or contains determined content. It is created by using the
HOW CHANGING TIMES HAVE BROUGHT BUSINESSES TO ECONOMISE ON LGBTQ
Acceptance is the new Adaptation!! For many decades, businesses are working to enhance their brands and their internal practices on LGBTQ issues, investing in culture, benefits, and marketing to welcome LGBTQ workers and customers, and to telegraph inclusion and openness. But
FROM SUBSTANCE TO MEMES
From, “kya aap Closeup karte hain” to the reels on, “yahan pawri hori hai”, we all share 'been there done that' wali feeling and saw the #makeover of Marketing campaigns and advertising over the years. Starting with the memes, they
Interactive Infographics: Navigating through Digital Marketing
The Internet has seen a dramatic content boom in the past year, and more marketers are extending themselves to cover an array of marketing techniques for their businesses. Marketers have a variety of options to pick from for videos, podcasts,
Emotional Intelligence for Your Brand – Why It Matters & How to Nurture and Develop it.
What is Emotional Intelligence? Emotional Intelligence refers to our ability to recognise and regulate moods, actions and desires to fit a specific situation. It allows you at the right place, at the right time, to target your customers and get to
Why do you need Demographic Segmentation & how it aids your revenue!
What is Demographic segmentation? Demographic segmentation is often the first step in creating customer profiles that help you make better products, messages, and close deals. Before we had things like Facebook and Google that let you target your customer’s interests, intent, and
The Power of Email Personalization and its benefits & effects.
Personalisation & customisation are the most trending things throughout the globe right now, be it a birthday cake, a festive gift or a wedding gift. Consumers have come to demand and expect relevant and personalized content and experience, both online and
Voice Search: Why Your Brand Needs A Voice Strategy
It's no secret that voice-based technology is here to stay, such as Cortana from Microsoft, Siri from Apple, Google Assistant and Alexa from Amazon, and its profit margins are only set to grow in the coming years. The new voice-activated virtual
How Real Time Marketing aids your Revenue!
The pinnacle of Advertising is real-time marketing. What is real-time marketing, you say? Let's make it easier with an example! During the third quarter of Super Bowl XLVII when a power outage at the Superdome caused some of the lights to go out