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Interactive Infographics: Navigating through Digital Marketing

The Internet has seen a dramatic content boom in the past year, and more marketers are extending themselves to cover an array of marketing techniques for their businesses. Marketers have a variety of options to pick from for videos, podcasts, and comics, as well as immersive infographics.

To make it easier to grasp, an infographic provides details and statistics about a product/service/business using visual information.

Infographics effectively keep your prospects focused (because photos are more enticing than text) and make it easier for them to interpret all types of details.

You can therefore clarify complicated subjects easily, in relation to plain text, you can maximize the audience’s chances of absorbing the material and learning from it.

 

What are infographics for?

Why use an infographic?

The short answer is: to summarise in a visually coherent way a large amount of details. Then, you make it easy to grasp and absorb your stuff.

Think about it: if, for example, the brand needs to post a survey outcome. It’s a whole bunch of details to read at once about your prospects. It’s much clearer when you insert them in your infographic.

A lengthy answer? 

To raise awareness, inform prospects, connect with them and simplify an audience’s processes.

 

The Importance of Infographics in Digital Marketing Strategies:

According to a study conducted by Content Marketing Institute, in 2020, the usage of images, including infographics, in marketing campaigns increased by 83% compared with the previous year.

Having said that, a business that does not follow this pattern risks flatlining behind its rivals.

In addition to that, the same study showed that 70% of B2C marketers always or frequently prioritize the informational needs of the audience over the promotional message.

 

In this sense, infographics allow you to have information that is useful and quality, helping to generate relevant and meaningful marketing material.

For these purposes, in order to satisfy their desires and add value to your brand, it is crucial to find innovative ways to use infographics in your marketing strategy to distinguish your company, keep it competitive in the market, and inform your audience.

 

How to Make an Interactive Infographic

We’ve listed a few tips below to guide you in creating an infographic, that can help you achieve the goals set, in your marketing campaigns.

 

Define The Objectives:

Think of what you want to do with this content, identify your persona, determine which concerns you are going to solve, how you can support, and on which forum your infographic will be running.

 

Make It Clear and Short:

The key purpose of an interactive infographic is to provide in a succinct and engaging manner the related facts.

 

Avoid content which needs to be zoomed in to be read:

It makes the reader’s experience uncomfortable and unpractical.

 

Storytelling Use:

To build a deeper bond with the viewer, & to make them feel more connected with your brand, because of the storey you share

 

Using Visual Elements to define the optimal direction for content reading:

 A good practise is to demonstrate the ideal way to read the infographic, with lines, curves, margins, various colours, and so on.

 

What Are the Advantages of Interactive Infographics?

We have listed down some pointers as to why you should start interactive infographic content marketing right away. 

 

Engagement and Conversion Boost:

When reading an interactive infographic, prospects are allowed to claim an active role. In addition, as information is the core element in this category of content, they obtain something that is important to them, proving the importance of the brand.

 

Grab Exposure and Go Viral Easily:

Since interactive infographics make it easy to understand the subject, it is possible that the prospects will feel inspired to read it until the end. The material is informative and valuable in addition to that, because it is more likely to be shared on social media.

 

Make your data easily comprehensible:

To remind your audience about your services or products, you may use immersive infographics. Splitting the discussion into tiny pieces and associating them with visual elements will allow your prospects to quickly get to know the services of your company.

 

Today’s Interactive Material becomes the Facebook picture of tomorrow:

The ability to slice and dice the data in social media content is the best aspect of making deep interactive infographics.

The value added from social sharing continues to boost the content flow. You will produce more leads and create more possibilities to transform consumers into traffic.

 

Conclusion:

The immersive infographic is a format that, when handled correctly, will attract and sustain customer attention, an emerging platform that is worth your time and thought when you ask where the content marketing can go. It always takes a lot of time to build one, but if you’re looking for an easy way to express hard data convincingly and draw buyers easily, it could just be worth it.

At Fanatisch, we have a team of expert marketers dedicated to strategizing and developing infographic content for your business. Get in touch with us today to start the marketing journey for your business and make it reach higher (not heights!) reach, engagement and conversions!

 

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