Importance of Digital Branding in this age
“A picture can speak a thousand words” – we are saying it again because it is that damn accurate!
The brand is your identity, and it starts with a great logo. Remember, relationships are not built with products but with the brand.
Digital marketing can help establish a personal rapport and increase your reputation with your consumers in multiple ways. You can trust and loyalty of the customers.
For example, a company that sells orange juice may seem similar to any other company selling the same product if there is no brand recognition. With branding, customers are more likely to identify that your product is just not any other juice company in the market. Once you become a valuable brand that they can connect with, they keep coming back to buy your products beyond orange juice too. The same goes for big names such as Mc Donald’s, Nike, BMW, Coca-Cola, etc.
Your branding determines the kind of content you push through social media platforms and websites and connects to your audiences, and that’s where we help you.
How does online marketing influence your decision?
How many times have you read an online review or visited the website before buying a product?
88% of people make buying decision-based on online reviews.
23% of people will visit your website reading a good review.
Spending more than 10 hours a day online is becoming the norm. But on the other hand, more than 1 trillion online searches are performed every year. 300 hours of videos are uploaded every minute and 5 billion videos are watched every day on YouTube.